What is my favourite product & why?

Context

In my quest for staying informed and keeping up with the latest news, I encountered several challenges that hindered my ability to access timely and relevant information. While I yearned to read newspapers or visit news websites regularly, the constraints of a busy lifestyle often made it difficult to spare time for lengthy articles or watch lengthy news videos. As a result, I often missed out on important updates and felt disconnected from the current affairs.

One of the major obstacles I faced was the struggle to find news that catered to my specific interests. With a myriad of topics available, locating the news of my genre required significant effort and time. The constant juggling between work, social commitments, and personal life further exacerbated this challenge, leaving me feeling overwhelmed and frustrated by the lack of a streamlined news consumption experience.

Additionally, the lengthiness of news articles and videos made it harder for me to assimilate the information effectively. While I craved staying informed, the sheer volume of content often discouraged me from delving deeper into the news, leaving me with a sense of disconnection from the world around me.

I yearned a product that could provide succinct yet comprehensive news summaries, tailored to my interests, and easily accessible on-the-go would be a game-changer in my pursuit of staying well-informed and I longed for a solution that could bridge the gap between my busy lifestyle and my desire to be well-informed

Discovering a mobile app like Inshorts was a revelation!

Its short-form news content, concise summaries, and tailored preferences addressed all the challenges I faced. Inshorts became my go-to platform for staying updated, offering a user-friendly experience that accommodated my fast-paced life.

About Inshorts

One of my favourite products is a mobile app called Inshorts. It is a news aggregator app that serves short-form news content. Each news item is a single screen with a heading, an image or video, a 60-word summary and a link to view the detailed article.

How would you improve it?

  1. What do we mean by improvement here? Answer: When we refer to improvement, we are focusing on enhancing customer retention on Inshorts platform. Considering the significant customer base and maturity of the product, these two key areas will be our primary focus for enhancing the user experience and driving business growth.
  2. Are we focusing on a particular platform? Answer: Yes, we will primarily concentrate on the mobile app, as it is widely used and serves as the main access point for the majority of our users.
  3. Are we focusing on a specific OS? Answer: To reach the maximum user base, we will address improvements for both Android and iOS platforms.
  4. Are we focusing on any specific geography? Answer: Our main focus will be on the Indian market, considering that Inshorts is specifically targeting users in India.
  5. Do we have any resource constraints? Answer: As the company is currently in a growing stage, resource constraints may be present. However, we will carefully manage these constraints while proposing solutions for product improvement, ensuring optimal utilization of available resources.

User Segmentation

  1. Busy Professionals
  2. Advertising Clients