<aside> ❓ You are the product manager for Instagram Reels. You see there is a 15% drop in the Reels Open Rate. Find the Root Cause and Tell us what could have happened.

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Clarifying Questions to get a clear idea

What is the product?

Instagram Reels are short, entertaining videos that users can create and share on Instagram.• Reels are a way for Instagram creators, brands, and businesses to use video to entertain audiences, increase reach and convey visual stories in a snackable format.

What do you mean by Reel open rate?

Reel open rate on Instagram refers to the percentage of times that users opened or viewed a particular reel out of the total number of times it was shown in their feed. The reel open rate metric takes into account views from both the main Instagram feed as well as the separate Reels tab.

What about the demographics? Any particular region, age group, Device type ( Android Vs ios)

No particular observation as such. The drop is across all the regions and on the platforms.

From when have seen the drop in the open rate?

This is happening for the last 2 weeks.

Is it a gradual decrease or a sudden decrease in the drop?

This is kind of a sudden decrease that we have noticed. The open rate was stable before that.

Is it a seasonal thing? Have we noticed something like this before?