<aside> ➡️ Problem Statement
Makemytrip wants to let users plan their trip and suggest the best possible routes. Right now, you can only filter within individual product - Cabs, Trains, Flights , and Buses. MMT wants to enhance user experience by suggesting best mode of transportation for your destination.
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<aside> 📖 Objective:
What?
This features are targeted towards enhancing the user experience by offering a convenient search method, reducing friction of searching through multiple categories & apps. Users will have the choice to enter general details and get a more comparative outlook for personalizing their experiences, boosting user retention, and engagement while offering a competitive advantage in the e-commerce market.
Why?
For any online service or platform to succeed, user experience is a deciding facture for user retention. While many apps in the market, including MMT is offering niche services for the audience at target, what the market lacks is a place where all services can be availed at one single platform.
<aside> 1️⃣ Business Objectives
The primary business objective is to enable users to plan and book their entire trip in a single platform, reducing the need to use multiple applications for different travel components.
Since MakeMyTrip is already a much preferred platform for booking flight and train tickets as well as hotels, leading to an increased user engagement, differentiate itself in the market, and drive revenue growth through cross-selling opportunities and expanded market share. The business objective aligns with fostering brand loyalty, capturing diverse segments of the travel market, and leveraging data-driven insights to continually refine and personalize the user experience.
Ultimately, MMT aims to become the preferred platform for travelers, offering a holistic solution that simplifies and enriches every aspect of their journey.
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<aside> 2️⃣ User Objectives
Streamlined Trip Planning: This objective enables users to easily plan and organize all aspects of their trip, including flights, hotels, event tickets, and cab services, within one cohesive platform.
Cost Savings and Value: This objective seeks to encourage users to perceive cost savings and added benefits (e.g.- Bundle offers, similar to packages offered by MMT) by emphasizing the value proposition of consolidating their bookings on MakeMyTrip for comprehensive trip planning.
Improved Decision-Making: This objective aims to provide users with clear and transparent information on costs, travel details, and available options, enabling them to make well-informed decisions, as well as ensuring that users get notified on required times to emphasize on fostering user trust and confidence.
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<aside> 📖 Problems We Are Solving
<aside> 1️⃣ Need: Simplified Selection Process: Users find the traditional Search for flights, cabs & buses as cumbersome. Job to be Done: Provide users with a faster and more convenient way to access Travel options.
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<aside> 2️⃣ Need: Enhanced Experience: Users wants to manage their trip planning at one place. Job to be Done: Empower users to customize their itinerary by presenting all parts of a convenient trip plan.
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| User Persona | Demographics | Goals | Pain Point |
|---|---|---|---|
| Frequent Flyer, Praveen | 35 year old, Sales Executive who travels extensively for business meetings and conferences. | Seamless and quick booking of flights, hotels, etc. | Limited options for last-minute bookings, occasional connectivity issues during peak hours. |
| Thrifty Traveler, Vatsal | Student/Freelancer, 22, loves exploring new places on a tight budget. | Finding cheapest available options. | Limited options for budget stays in certain locations, occasional difficulty in finding comprehensive travel packages. |
| Homemaker & Family Vacation Planner, Sushmita | 40 year old, Sushmita plans family vacations with her spouse and two children, seeking enjoyable experiences for the entire family. | Stress-free family vacations. | Limited options for large family stays, occasional discrepancies in room preferences for children. |
| Outdoor Explorer, Samiksha | 31 year old, software developer, who searches for destinations with adventurous activities, prefers boutique accommodations. | Discover unique adventure experiences. | Limited options for certain adventure activities, occasional unavailability of specific equipment rentals. |
| Cultural Connoisseur, Purnok | 65 year old retired IPS officer who loves exploring diverse cultures, historical sites, and museums. | To experience cultural richness and prioritize hassle-free travel arrangements | Limited availability of guided tours in specific regions, occasional difficulty in navigating complex travel itineraries. |
Step 1: User opens the MMT webpage.
Step 2: User selects either "Travel" / ”Plan My Trip" option.
Step 3: Then the user is asked to fill the destination, dates, place of origin and number of travelers.
Step 4: User then enters all the details and selects “Search”
Step 5: User is now presented with the respective results.
| User Story |
|---|
| As a user, I want the system to recommend transportation options as per my requirements, so that I can identify the most cost-effective and convenient option for my trip. |
| As a user, I want the system to compare the cost of traveling through different modes all at once, so that it would simplify my decision making process and save time as well. |
| As a user, I want the system to suggest Events and sights to see in my area of interest so that I can explore options for planning my trips effectively. |
| As a user, I want the system to transparently display all additional costs associated with transportation, such as booking fees or service charges so that i can plan my budget accurately. |
| As a user, I want the system to provide notifications about upcoming events such as fights, hotel bookings, airport cabs, so that I am informed and can have stress-free trips. |
| As a user, I want the system to allow me to plan my itinerary, so that I can have the freedom to choose the best options for me for my journey. |
| As a user, I want the system to recommend transportation and visa verification options for my international trips, so that it will save my time of getting it done through different modes. |
| As a user, I want the system to recommend transportation options with family discounts or group fares, so that i can achieve cost savings when traveling with my family. |
Flow 1: “Select your Transport” flow
User opens MMT Website. User selects "Travel" and fills the required details (Date, Destination and From, Traveler & Class). User clicks the Search button. New webpage reopens, and the user is now given 4 categories, namely flights, trains, buses & cabs.
Flow 2: “Plan My Trip” flow
User opens MMT Website. User selects "Plan My Trip" option and is redirected to a page which askes the user for the destination to be planned and the place of origin. User then selects the travel option. User then searches for the hotel, post which he is presented with the option to book airport cab. User is then given the rest of the options to plan the itinerary.