Problem Statement:
MakeMyTrip wants to let users Plan their Trip and suggest the best possible routes.
Right now,You can filter within individual product- Cabs,Trains, Flights and Buses.MMT wants to enhance User experience by suggesting best mode of Transportation for your destination.
MakeMyTrip (MMT) recognizes the evolving needs of modern travelers and acknowledges the challenges they face when planning multi-modal journeys. Presently, users can filter within individual transportation products like Cabs, Trains, Flights, and Buses, but there is a lack of integration for a seamless and holistic trip planning experience. Users often find it cumbersome to navigate through multiple platforms to plan and book various segments of their journey.
Analyzing user behavior on the MMT platform reveals drop-off points and instances where users might switch to other services for certain aspects of their trip planning. These insights provide evidence of existing pain points in the user journey.Users find the current trip planning process cumbersome and time-consuming. There is a genuine need for a solution that simplifies multi-modal trip planning.
Observing industry trends and competitor offerings highlights that addressing multi-modal trip planning is a strategic move to stay competitive and meet evolving user expectations.By resolving the fragmentation in trip planning, MakeMyTrip aims to streamline the user experience, save users time, and provide them with a one-stop solution for planning journeys. The significance of this problem is validated by real user pain points, industry trends, and the potential for business growth through improved trip planning services.